Swag and Swagger: 2012 Craft and Hobby Association Trade Show
We're back from 5 days of hawking designs and learning about the latest in handmade/DIY goodness at the Craft and Hobby Association's winter trade show in Anaheim. Here's me (above) at our display booth trying my best to look snazzy under fluorescent lighting. How to best describe one's experience at a trade show? Schmooze-a-rama.
We had fun planning the Fall launch of our paper cutting book with our friends at Fox Chapel Publishing and meeting paper aficionados from all over the world. I also landed some key swag. That smile above is genuine, folks. My nerdy paper cutting self was over the moon at this Elmer's tote bag's retro, minimalist cool. The folks from Elmer's/X-acto saw my paper cut designs and also endowed me with a 500-count (!) box of their most durable, sharpest blade, the Z-series. Billed as the sharpest blade on the market, it's supposed to last much longer and be less likely for the tips to snap. As someone who sometimes blows through 100-count boxes in a month, this is a giant gift to me. More on this product when I sit down to design with these blades. I also got to meet with Tombow, the company that makes my go-to glue.

We also introduced one of my newest products, "A Cut Above" place cards. People seemed to make a beeline to these first. Many told us that the motifs would make great all-purpose embellishments. Great suggestion! Look for embellishment packets soon on our Etsy site.
Here's a close-up shot of the table in the planning stage at the studio, which is pretty much what it looked like at the show.
And finally, our handmade Press Kits, which made a cool pattern when laid out on my studio floor. Phew -- trade shows are a lot of work! I guess this blog post is the answer to my friends' question, "Where have you been hiding for the last month?" Thanks so much to all of the people at the CHA show who stopped by to show paper and pattern love!













































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